The purpose of the Mobile Wallet Forum Certification Program is to ensure quality standards for online to offline and card-linking service providers.
Card-linking has quickly established itself as the premier online-to-offline marketing and loyalty strategy. Mobile Wallet research shows that card-linked transactions are growing at over 50% a year. This growth in the industry has created significant demand for merchants, banks/card issuers, digital publishers, mobile wallet apps and loyalty coalitions to launch card-linked programs. These companies often need help launching and running new card-linked programs while complying with accepted industry standards.
As the leading global card-linked industry association, Mobile Wallet has launched the Certification Program. This program provides assurance for companies launching new programs that professionals who attain this designation understand and comply with current card-linking industry standards.